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The need nowadays for entrepreneurs with decisive strategic foresight, who are able to anticipate the future business conditions wisely with high level of agility, knowing how to grasp success in such circumstances, became highly demanded.

In the light of “Heya Raeda” Program’s interest in supporting early stage female entrepreneurs operating in the Communication and Information Technology sector, this program will help participants tap their entrepreneurial power to evaluate the potency of their business ideas, ranging from a process change that will create efficiencies, to a new product, to a transformative business model. 

Key Learnings

By the end of this training course, participants will be able to:

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Define entrepreneurship and the main characteristics of entrepreneurs

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Discuss the most common misconceptions about entrepreneurship

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Illustrate some practical tools to generate new ideas within design thinking framework

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List the 9 building blocks of business model canvas

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Distinguish different business strategies and how to choose the best for his model

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Explore the key financial terms and activities needed for start-ups

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Prepare an elevator pitch for his start-up concept

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List the latest trendy technologies and the Egyptian innovation ecosystem

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