Existing business models & normal continuity plans may not be capable of handling the fast-moving and unknown variables of an outbreak like COVID-19, many companies get enormously effected, forced to completely change strategies, directions and sometimes the whole business model.

The need for entrepreneurs – with decisive strategic foresight, who are able to anticipate the future business conditions wisely with high level of agility, knowing how to grasp success in such circumstances – became highly demanded.

“The Entrepreneur” program will help participants tap their entrepreneurial power to evaluate the potency of new business ideas, ranging from a process change that will create efficiencies, to a new product, to a transformative business model.

Why “The Entrepreneur”?

Entrepreneurship has traditionally been taught from a business administration perspective, where predicting the future is central and where the world is seen as linear with known inputs and outputs. The world of entrepreneurs is a quite different, usually highly uncertain environment, leading to a huge percentage of failure – according to Forbes only 10% of the emerging companies succeed, therefore requires a different type of skill set. 

Throughout “The Entrepreneur” program we conceptualize entrepreneurial learning through a method and design-based approach. The flow is based on integration of Design thinking 5 phases (Empathy – Definition – Ideation – Prototyping – Testing) within the entrepreneurial cycle, in order to minimize the gap between brilliant ideas and testing & iteration process, tackling the major reasons of young entrepreneurs’ failure.

Key Learnings

By the end of this training course, participants will be able to:

N

Define entrepreneurship and the main characteristics of entrepreneurs

N

Link his own passion and talents to market gaps

N

List the 9 building blocks of business model canvas

N

Recognize porter five forces model

N

Explore the key financial terms and activities needed for start-ups

N

Sketch his prototype in a tangible representation

N

Prepare an elevator pitch for his start-up concept

N

Indicate the legal aspect and the required documents and processes

N

Discuss the most common misconceptions about entrepreneurship

N

Illustrate some practical tools to generate new ideas within design thinking framework

N

Distinguish different business strategies and how to choose the best for his model

N

Prepare a market analysis through PESTEL model

N

Recognize the BML model of Lean start-ups

N

Describe the elements of a good story

N

Classify the different types of start-up accelerators and how to reach the suitable one

N

Plan the next step for start-up growth

Pin It on Pinterest