Existing business models & normal continuity plans may not be capable of handling the fast-moving and unknown variables of an outbreak like COVID-19, many companies get enormously effected, forced to completely change strategies, directions and sometimes the whole business model.
The need for entrepreneurs – with decisive strategic foresight, who are able to anticipate the future business conditions wisely with high level of agility, knowing how to grasp success in such circumstances – became highly demanded.
“The Entrepreneur” program will help participants tap their entrepreneurial power to evaluate the potency of new business ideas, ranging from a process change that will create efficiencies, to a new product, to a transformative business model.
Why “The Entrepreneur”?
Entrepreneurship has traditionally been taught from a business administration perspective, where predicting the future is central and where the world is seen as linear with known inputs and outputs. The world of entrepreneurs is a quite different, usually highly uncertain environment, leading to a huge percentage of failure – according to Forbes only 10% of the emerging companies succeed, therefore requires a different type of skill set.
Throughout “The Entrepreneur” program we conceptualize entrepreneurial learning through a method and design-based approach. The flow is based on integration of Design thinking 5 phases (Empathy – Definition – Ideation – Prototyping – Testing) within the entrepreneurial cycle, in order to minimize the gap between brilliant ideas and testing & iteration process, tackling the major reasons of young entrepreneurs’ failure.
By the end of this training course, participants will be able to: